Choosing the best real estate agent to sell your home is a decision worth getting right.
Many experts advise sellers to first do their own research on the sales results of properties in their area in order to get an idea of what their property is worth before approaching an agent.
The research will help you establish a price on your property. With this knowledge you are less likely to be misled by a dishonest agent who promises an unrealistically high price to win your business. An overpriced property risks failing to sell (private sale or auction), and then becomes stale and no one wants to buy it.
If you do your research on prices and the agent confirms your findings, that’s a start to putting some trust in that agent.
Another important factor in the selection process is the agent’s commission. Whilst comparing commissions is important, it should not be the only criteria. According to most experts it’s like a double edged sword, you usually get what you pay for in an agent.
If you push the agent too far on commission, your property may not get their attention over other better paying properties. You should be looking to appoint the agent that is capable of achieving the best possible price for your property, and this may not necessarily be the agent who quotes you the lowest fee for their services. Besides, if you can easily convince them to cut their fee, don’t you think buyers will just as easily get them down on your price?
The agent you choose should be well trained, knowledgeable and have excellent skill level.
The agent’s negotiation skill, which can only be acquired through ongoing study and training (not just years of experience), is more important than anything else and will translate into tens of thousands of dollars extra in to your pocket.