Presentaion – Part 2 of 6
The Outside Appearance
First impressions create permanent opinions – so create a positive mood for all prospective purchasers.
Begin by sweeping the footpath in front of your property. Remove all rubbish from the gutters. Clear the letterbox of junk-mail. If you have a lawn, do your best to make sure it is not bone-dry. Green grass is appealing and a sprinkler does wonders to most lawns – a bit hard with water restrictions, I know!
If you have a gate, make sure it doesn’t squeak. If the front fence needs repair, it might be better to demolish it. If the buyers see a potential expense, they either won’t buy or they will expect a reduction in your price.
Clean the paths and the outside of your property to remove dust and cobwebs (close your windows first). And clean the windows so they sparkle; few things are as ugly as dirty windows.
Make sure there is no paint flaking. You may not have to repaint, but at least scrape off any loose paint pieces.
Flowers do wonders for the front of a property; and the brighter the better. They create a homely look. You can get flowers for any season. Daffodils, pansies, petunias – go to the local nursery and ask for advice.
Buy flowers in pots if you don’t have much lawn, and make sure they are displayed near the street and near your front door.
You want buyers to fall in love with your property, so give it that loved look. At the front door, have a thick door-mat with ‘welcome’ on it. It sounds corny, but it feels good. It is friendly; it feels like home.
Make sure that the screen door is working. Have a door-knocker or a bell with pleasant chimes. If you have a door bell make sure it works. If people come to your home in the evening, have the welcome light on.
When buyers arrive, you want them to think, “This looks nice.” By the time they reach the front door, you want them to think, “This feels nice, I like it!”
Neat, clean and friendly are the first steps to making your home attractive from the outside.
Create an appeal that says “Welcome, Come inside”.
The Inside Appearance
When buyers enter your property they should immediately feel at home. The inside atmosphere should be warm and appealing. One agent described it by saying, “A home should look and feel happily lived in”.
Make the atmosphere natural and relaxed, even if it means changing (or improving) your living habits. Buyers are aware of gimmicks such as a coffee pot brewing, a cake in the oven or classical music playing softly in the background. False attempts to add appeal often have the reverse affect.
Genuine appeal is what wins the buyers. A radio or TV – never too loud – is a natural part of home life. Well-made beds with warm quilts and lots of pillows really make a property feel like home. Home truly is ‘where the heart is’ and anything that increases the emotional feeling of comfort is something we all love.