Paul Wrigley from Ray White Toronto isn’t surprised about the poor results done from the mystery shop on agents conducting open houses.
The below article written by Kevin Turner, from SMH.com.au shows just how poorly skilled most agents are, which is frightening when you consider home sellers are employing these types of agents to sell what is typically their biggest asset.
Paul and his team at Ray White Toronto don’t believe open houses are in the best interests of home sellers. They benefit real estate agents not home sellers and anyone seriously considering selling their property must consider the pitfalls of allowing open homes to be done by their agent. A home seller needs to look hard for an agent that doesn’t conduct open homes, as the typical real estate agent is poorly trained and low skilled.
To find an agent that doesn’t believe open homes are a good marketing tool ( these agents act in their seller’s best interests, before their own) please feel free to contact Paul Wrigley from Ray White Toronto for a list of agents in your area that don’t do them. These agents believe in giver’s gain.
SMH.com.au released the following on July 1 2011.
You would think that with so many real estate agents leaving the industry because of hard times, those remaining would be bending over backwards to secure all the business they can.
With reports that up to 10,000 real estate agents, about one in six, have had to up stakes and look for employment elsewhere in the last year, industry leaders are wondering what to do to keep morale up.
Real estate trainer Glenn Twiddle, who has a passion to make his industry better, argues agents are their own worst enemy – offering poor service to sellers and next to no follow up with buyers. He set out to prove his point recently with a secret shopper campaign at real estate open houses, and the results are not good.
Glenn and his team visited 102 open homes, primarily in southeast Queensland, posing as buyers with instructions to give the agents whatever contact details they requested.
Here is a summary of the results:
• One agent got more details than just a mobile number;
• Seventy-two agents made no follow up at all after the open home;
• Two followed up on the day of the open home (the standard that is trained);
• Two followed up on more than one occasion after the open home;
• Eighty-three of the agents made no attempt to try to sell the property in any way;
• Most agents handed out property brochures but only one had outstanding property promotional material (extra info, DVD, video tour etc); and
• Four agents did not even show for the open home.
These statistics are appalling!
It is a good idea to secret shop the agents in your area before you list.